Description

In order for your business to thrive, you need to attract clients and caregivers. It doesn't matter whether it's a job ad, billboard, Google Ad, or face-to-face conversation, how you convey your unique value proposition will determine whether they become interested in what you have to offer. Despite this, most agencies still use vanilla, generic messaging that is hard to distinguish from the competition.

Join Careswitch's Vice President of Growth Connor Kunz for a live webinar workshop on creating a unique, compelling brand message. If you can nail your message, you can solve your recruitment and marketing problems. Real-time evaluations of websites and ads that brave participants volunteer will help expose some of the mistakes providers are making.

Learning Objectives

1. Brand messaging mistakes most providers make.
2. Components of a strong brand message.
3. Create your own compelling brand message.

Meet the Speaker

Connor Kunz is the Vice President of Growth at Careswitch, the first free home care agency management software. Before working at Careswitch, Connor led marketing and agency education at Home Care Pulse, including founding the Home Care Growth Summit and being the project lead for the annual Home Care Benchmarking Study. When he’s not working, Connor enjoys hiking with his wife, eating shredded cheese out of the bag, and watching TV while his gremlin-like cats judge him from across the room.

Sponsors Welcome

HCAF offers a multitude of ways for home care industry vendors to promote their products and services throughout this series across the state, including in-person and virtual sponsorship opportunities. For more information about this webinar, please contact us.