Description

Join HCAF Director of Private Duty Services Renee Bush for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to HCAF Private Duty members.

Topic: Growing Your Roots: The Essential Grassroots Marketing Initiatives for Long Term Growth

The growth of internet-based marketing has caused some home care providers to lose sight of the need to personalize their marketing efforts. Patients/clients receiving care at home are so accustomed to receiving high-level service, and they want to maintain a personal relationship with the agency providing the care. Home care agencies need to adopt marketing strategies at the grassroots level, and this presentation explains how to leverage community-based initiatives that will plant the seed for future growth. The best part is that grassroots programs are usually free or very inexpensive, you only have to invest your time! 

At the end of the session, the attendee should: 

Understand the role grassroots marketing plays in the Home Care industry, and will learn several proven initiatives that can be easily implemented immediately in their own markets

Meet the Speaker

Sean McHale, CSA

Sean is a graduate of Florida State University Business with a degree in marketing. He previously owned a home care health agency in Tampa, and he and his wife, Melissa, now own another agency in the greater Jacksonville area, giving him 15 years of experience building an agency in different markets. With Sean's certification as a Certified Senior Advisor, he has a comprehensive understanding of the specific health, social, and financial factors that affect seniors. He serves on the advisory board of Catholic Charities' Workforce Development Program and the St. Johns County Council on Aging. A native of St. Louis, MO, he currently resides with his wife and two children in Ponte Vedra Beach.

Call for Sponsors

HCAF offers a multitude of ways for home care industry vendors to promote their products and services, including education program sponsorships. Explore the benefits of sponsoring this or another program or contact us for more information.