March 2022 Private Duty Lunch Chat (Webinar)

Description

Join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Duty members.

This Month's Topic: Home Care Marketing Pros Reveal the One Thing Every Senior Care Business Should Be Using Instead of Job Boards

Attracting and hiring caregivers has become harder than ever before. The question is this: What can you do to hire the caregivers you need to meet growing client demand?

(Hint: Spending more money on job boards and doing more of the same is NOT the answer!)

During this live webinar, attendees will learn about smarter, more cost-effective ways to attract talent, build your employment brand, and get more of the right people applying to work for your agency. We will unpack:

• The four pillars of recruitment marketing and how to create a strategy;
• Simple ways to optimize your website to get more caregivers;
• Why social media for recruiting is NOT optional;
• Strategies to improve your employment brand; and
• The one strategy every senior care business should be using instead of job boards.

Meet the Speaker

Jason Chagnon is CEO of Home Care Marketing Pros. He and his team help home care agencies recruit caregivers and attract new clients through digital marketing and marketing automation.

Prior to founding Home Care Marketing Pros, Jason ran a successful recruiting and staffing firm in New England, which he sold in 2014. Inspired by his mother, who was a caregiver and later received in-home care, he founded Home Care Marketing Pros in 2017 to help home care business owners grow and succeed so they can care for more people.

You can reach Jason directly by sending an email to jason@homecaremarketing.com or calling (888) 229-8057.