The way families find home care is changing rapidly. Rather than simply typing keywords into Google, more consumers are turning to artificial intelligence (AI) tools for trusted recommendations — and providers with a strong, credible local digital presence will have a distinct advantage.

In the latest episode of HCAF’s Home Care Huddle podcast, Jason Chagnon, Chief Executive Officer of Home Care Marketing Pros, explains what it means to own your local digital footprint. He also shares practical steps providers can take now to help ensure their agencies are visible, credible, and recommended by AI — and, ultimately, chosen by families.

Tune in for actionable insights to help your agency adapt to the evolving digital landscape and stand out in your local market. Subscribe to Home Care Huddle to stay informed, and feel free to share this episode with colleagues who may benefit from the conversation.