Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Duty and Combo members.

Topic: Balance the Care: Making Your Agency Work For You, Not Against You

This webinar will provide practical strategies for home care agency owners and managers who find themselves consumed by their agency day in and out. Home care agencies, by their nature, can quickly take over every aspect of an owner's life—with 24/7 demands, constant staffing challenges, and the emotional weight of providing essential care. Rather than allowing your agency to dictate your life, we'll explore how to intentionally build boundaries and expectations that protect you, your team, and your clients. We'll discuss how to align your agency's mission with your personal goals, attract ideal clients and caregivers who share your values, and implement systems that promote operational efficiency and work-life balance. Attendees will leave with actionable and empowering steps to transform their agency from an all-consuming endeavor to a fulfilling business that complements their lifestyle while still delivering exceptional care.

Meet the Speaker

Becky Reel, Founder & Lead Consultant, Reel Home Care Consulting

Becky understands the highs and lows of running a home care agency because she’s been there herself. As a mother of two young children, she knows firsthand how challenging it is to balance running a business with finding time for the moments that matter most at home.

For over a decade, she led her own home care agency, taking it to extraordinary heights, including being recognized as North America’s #1 home care agency by Activated Insights and achieving 300% year-over-year growth. Under her leadership, the agency consistently ranked among the Top 100 by Activated Insights for seven years. But what sets Becky apart isn’t just her ability to grow a business — it’s how she prioritizes balance and purpose in everything she does.

After selling her agency to private equity, she shifted her focus to helping other home care agency owners and operators. She understands that success in this industry isn’t just about growing revenue or scaling operations; it’s about building a business that supports your life, not the other way around.

Becky brings a relatable, human touch to her work. She combines deep industry expertise with the empathy of someone who knows how overwhelming the journey can feel. Her mission is to guide home care leaders through their challenges, whether streamlining operations, finding and retaining caregivers, or carving out more time to spend with their loved ones.

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information.  

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.