Description

Join HCAF Director of Private Duty Services Kristen Wheeler for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to HCAF Private Duty members.

This Month's Topic 

Creating a Strong Brand for Recruiting, Retention and Growth

Millennials are looking for a place to belong; a cause to believe in and work toward. Home care leaders must be adept at creating and sustaining a strong brand. What does and doesn’t make up a strong brand culture? And how does your brand strategy affect recruiting, retention and growth? This webinar will focus on both the internal and external impact a strong brand has on your success as a leading home care provider.

Meet the Speaker

Camala Mueller, RN, BSN, CDP, Senior Manager, Growth Solutions, for SimiTree Healthcare Consulting, has a strong background in business development and clinical care, including leadership of marketing and referral relations at OSF HealthCare, Home Care Services, Peoria, IL, where she served more than seven years in progressive roles to support home health admissions, referral/admission integration, and hospital readmission reduction. She specializes in relationship marketing, competitive and strategic planning, coaching, and pre/post-acute triage and assessment. Her clinical nursing and leadership experience includes home health and hospice case management (United Hospital District, Blue Earth, MN), family medicine (Mayo Clinic Health System, Owatonna, MN), acute care (OSF Saint Elizabeth Medical Center, Ottawa, IL), senior living community care (Franciscan Care Solutions, Lemont, IL), quality and regulatory compliance (OSF Healthcare) and hospice admissions and team management (Vitas Healthcare, LaSalle, IL and OSF Healthcare). Cammy earned her BSN from Minnesota State University and is also credentialed as a Certified Dementia Practitioner.