In celebration of National Care at Home Month, HCAF invites our members, their teams, and supporters across Florida to participate in Social Media Action Day. This annual event brings together providers from all types of in-home care — home health, private duty, and pediatric care to hospice and palliative care — to flood social media with stories, images, and messages about the value of care at home. This year, Social Media Action Day will take place on Thursday, November 21, 2024.

We encourage everyone to think broadly about care at home, helping to raise awareness of the exceptional work our community does every day. This is an opportunity to share powerful stories, highlight meaningful connections, and showcase how our providers bring quality care and comfort into patients' homes.

How to Participate

The National Alliance for Care at Home has developed resources to help providers join the celebration. Click here to download social media graphics for sharing on your platforms. Be sure to use these hashtags to engage with the broader conversation online:

• #CareatHomeMonth
• #CareAtHome
• #CAHM
• #FacesofCaring
• #StrongerTogether

Additional options (as appropriate) include #homecare, #homehealth, #privateduty, #pediatriccare, #hospice, and #palliativecare.

Tag HCAF in Your Posts

Please be sure to tag HCAF on Facebook, X (formerly Twitter), and LinkedIn with our handle @HomeCareFLA, and on Instagram with our handle @Home.Care.Florida.

By using these hashtags and tagging us, your posts will join the national dialogue and connect with fellow care-at-home advocates. Providers, professionals, volunteers, and advocates are encouraged to participate — this is a great opportunity to expand your reach, grow your following, and engage your community.

Suggested Social Media Action Day Plan

• Before November 21: Prepare your photos and content for Facebook, X, Instagram, and LinkedIn. Consider scheduling posts in advance for morning, afternoon, and evening on the 21st to maximize visibility and engagement throughout the day.
• Thursday, November 21, 2024: Share your posts throughout Social Media Action Day and tag HCAF to be featured in our collective celebration.
• Throughout November: Help us track the stories and images shared by emailing a link to your posts to info@homecarefla.org so we can showcase the breadth of care at home throughout Florida.

Tips and Examples for Posts

Share stories, photos, graphics, or short videos that show the impact of care at home. Here are a few ideas:

Facebook/LinkedIn: Use a photo, graphic, or video and add a brief caption highlighting the key message.

Behind every home care visit is a story of compassion, resilience, and dedication. For #CareatHomeMonth, we're proud to honor the care teams who make a difference every day. Here’s a snapshot of [your organization’s name] delivering [type of care with hashtag] to [patient’s name/description]. #FacesofCaring #CareAtHomeMonth #StrongerTogether @HomeCareFLA

Every patient deserves comfort and quality care at home. For #CareatHomeMonth, we’re sharing our mission to bring comfort, safety, and joy to those we serve in [your service area]. #CareAtHomeMonth #FacesofCaring @HomeCareFLA

Meet [caregiver’s name], one of our dedicated [your organization’s name] caregivers who goes above and beyond to provide [type of care with hashtag] with heart and compassion. This #CareatHomeMonth, we’re grateful for [his/her/their] dedication. #FacesofCaring #CareAtHomeMonth @HomeCareFLA

Did you know home care empowers patients to stay with their families in the comfort of their own homes? This #CareatHomeMonth, we're sharing the positive impact of home health care on families across [service area]! #CAHM #FacesofCaring @HomeCareFLA

Care at home brings specialized support right to the front door. [Patient’s name] shares what it means to receive personalized care from [your organization’s name] this #CareatHomeMonth. #FacesofCaring #homecare @HomeCareFLA

[Your organization’s name] celebrates #CareatHomeMonth! Here’s [short description of photo]. #FacesofCaring @HomeCareFLA

FOR VIDEO: Behind every #homecare visit is a story of compassion, resilience, and dedication. For #CareatHomeMonth, we're proud to honor the care teams who make a difference every day. Here’s a snapshot of [your organization’s name] delivering [type of care with hashtag] to [patient’s name/description]. #FacesofCaring #CareAtHome #StrongerTogether @HomeCareFLA

Instagram: Use a photo, graphic, or video and add a brief caption highlighting the key message.

Behind every home care visit is a story of compassion, resilience, and dedication. For #CareatHomeMonth, we're proud to honor the care teams who make a difference every day. Here’s a snapshot of [your organization’s name] delivering [type of care with hashtag] to [patient’s name/description]. #FacesofCaring #CareAtHomeMonth #StrongerTogether @Home.Care.Florida

Every patient deserves comfort and quality care at home. For #CareatHomeMonth, we’re sharing our mission to bring comfort, safety, and joy to those we serve in [your service area]. #CareAtHomeMonth #FacesofCaring @Home.Care.Florida

Meet [caregiver’s name], one of our dedicated [your organization’s name] caregivers who goes above and beyond to provide [type of care with hashtag] with heart and compassion. This #CareatHomeMonth, we’re grateful for [his/her/their] dedication. #FacesofCaring #CareAtHomeMonth @Home.Care.Florida

Did you know home care empowers patients to stay with their families in the comfort of their own homes? This #CareatHomeMonth, we're sharing the positive impact of home health care on families across [service area]! #CAHM #FacesofCaring @Home.Care.Florida

Care at home brings specialized support right to the front door. [Patient’s name] shares what it means to receive personalized care from [your organization’s name] this #CareatHomeMonth. #FacesofCaring #homecare @Home.Care.Florida

[Your organization’s name] celebrates #CareatHomeMonth! Here’s [short description of photo]. #FacesofCaring @Home.Care.Florida

FOR VIDEO: Behind every #homecare visit is a story of compassion, resilience, and dedication. For #CareatHomeMonth, we're proud to honor the care teams who make a difference every day. Here’s a snapshot of [your organization’s name] delivering [type of care with hashtag] to [patient’s name/description]. #FacesofCaring #CareAtHome #StrongerTogether @Home.Care.Florida

X (formerly Twitter): Posts are limited to 280 characters. Keep it simple with a meaningful image and message.

We’re proud to support National Care at Home Month! Here’s [brief description of photo] #CareatHomeMonth #StrongerTogether #FacesofCaring @HomeCareFLA

It’s #CareatHomeMonth! Meet [caregiver’s name] who brings care, comfort, and expertise to homes in [service area] #FacesofCaring #StrongerTogether @HomeCareFLA

Celebrating #CareatHomeMonth by recognizing the power of care at home. Our team is here for our community 24/7 #FacesofCaring #CAHM @HomeCareFLA

National Care at Home Month is a time to celebrate how our caregivers and patients form meaningful bonds 💙 #FacesofCaring #CareAtHome @HomeCareFLA

Care at home means comfort, independence, and a focus on quality of life. Proud to be part of this mission! #CareatHomeMonth #StrongerTogether @HomeCareFLA

[Your organization’s name] proudly celebrates #CareatHomeMonth! Here’s a moment of connection between our caregivers and those we serve #FacesofCaring @HomeCareFLA

Thank you for participating in Social Media Action Day. By sharing your stories, you amplify the voice of care at home and help us advocate for the critical work done by home care providers across Florida.